New Arrivals

Leave the house feeling lighter with this hands-free crossbody bag. With three exterior pockets, everything you need is within arm's reach. Adjust...

The perfect pouch to grab and go all summer long—made out of our newest poly woven fabric that’s super breathable. Tough and durable, yet smooth an...

Upgrade your everyday look with our fashionable Paulie Striped V-Neck Top! Designed with a classic v-neckline and 3/4 length sleeves, this eye-ca...

Show your faith with our LOVE LIKE JESUS SS - INDIGO shirt. Featuring a powerful back print of Jesus, this short sleeve shirt is both comfortable a...

This washed canvas upper has the casual comfort and go-to appeal of a favorite sweatshirt. Stylishly reliable, and comfortably cool, the Wendy Stre...

This washed canvas upper has the casual comfort and go-to appeal of a favorite sweatshirt. Stylishly reliable, and comfortably cool, the Wendy Stre...

Inspired by strolls along the river in Hilo, our sporty Wailuku feels both effortless and adventurous. Made with soft, breathable mesh and cloud-l...

Our no-tie, slip-on athletic shoe built with breezy mesh and a comfortable bounce underfoot, Huia is ready to flow with your day—be it active or...

This lightweight, no-tie, slip-on trainer is named after an ancient surfing locale in Hilo. Built with breezy engineered mesh and a comfortable bo...

Introducing the Hila Sandal, the perfect blend of comfort and style. Our sandals feature a unique elevated puffy design, offering a feeling of...

Tough babies require tough baby booties. The ADB Minnow Baby Booties are a fun way to keep your little one's feet protected and warm. With a stretc...

The Ankle Deck Boot has quickly become one of XTRATUF’s most iconic silhouettes due to its versatile design and Alaska proven performance. Now avai...

Touchdown! The Football Gold Short Pendant Necklace in Orange Goldstone is the perfect way to put the “game” in your game day look. Layer with your...

From dawn patrol to pau hana drinks in Honolulu, Ulele is here. This water-friendly style embodies everything you love about your favorite sneakers...

With 5 pockets in all, The BJ Bag is perfect for keeping you organized on the go. This durable, lightweight, structured bag is well-suited for mult...

THEIR LARGEST POCKET TOTE BAG. With 5 pockets in all, The BJ Bag is perfect for keeping you organized on the go. This durable, lightweight, structu...

We call it the bag you didn't know you needed and can't live without. This versatile open-top tote is ideal for carrying pretty much everything (wo...

GROCERY GAME-CHANGER, HOLDS 2X AS MUCH. Elevate your grocery game with the Bagette! You won't find a bigger, better, stronger, or cuter bag for you...

Leave the house feeling lighter with this hands-free crossbody bag. With three exterior pockets, everything you need is within arm's reach. Adjust...

Feel comfortable all day in Vintage Havana® Ream5 Sneakers. Crafted with leather upper, man-made lining, and round toe, these shoes provide a perfe...

Introducing our versatile STYLISH ANKLE PANT, perfect for any occasion! With a variety of sizes, this pant is size-friendly and can be dressed up o...

These Teacher Rainbow Beaded Earrings make an ideal gift! Made of brightly colored beads on silver hooks, they are the perfect way to show your app...

In Hawai‘i, ‘ohana isn’t just immediate family; an ‘ohana is a sanctuary of friends and family where you can just be yourself. With that in mind, w...